The MV has attracted volunteer participation from young artists such as musician Le Xuan Duc and his son (often known by the stage name “Bo con Sau”), singer Pia Linh (artist featured in Den Vau’s popular song “Nau an cho em”), and singer Lam Phuc (Vietnam Idol 2023 runner-up).
The MV is one among a series of activities of the project “Strengthening child protection system effectiveness” jointly implemented by the Department of Child Affairs and ChildFund Vietnam. After 3 years of implementation from 2021 to 2024, the project has achieved encouraging results such as contributing to raising community awareness about accessing services, information, and reporting cases of child violence and abuse through a series of creative communication activities. The project also strengthens channels for reporting and receiving information on child protection such as App 111 and Zalo 111, applies artificial intelligence in interacting with users through automatic messages and voice chat, and builds and successfully implements a case management software. In addition, the project also supported to build capacity for the Helpline staff and develop economic and technical norms for child protection services.
With such activities, the Department of Child Affairs and ChildFund Vietnam aim to build a safer and healthier environment for all Vietnamese children, giving them a bright future ahead.
